Hello.
I’m a multidisciplinary designer with 15+ years of experience bringing brands, products, and digital platforms to life. As an Associate Design Director at Dentsu Creative, I lead projects that blend strategy, storytelling, and craft into solutions that make an impact.
My path has taken me through both agency and in-house roles, giving me a wide perspective on how design can solve problems from different angles. I’ve helped shape multi-channel systems for grocery brands at Ahold Delhaize and built e-commerce platforms and brand identities for household names like Unilever, Amex, Disney Resorts, and McDonald’s.
For me, design is more than aesthetics, it should serve a purpose. It’s more about storytelling, building trust, and creating meaningful connections. I thrive in collaborative spaces where ideas grow in real time, and I’m always looking for ways to elevate the work and the people around me.
