Jetboil Stash Campaign Launch
Jetboil develops portable cooking systems for outdoor enthusiasts. They play in a niche yet lucrative category, where product designers are constantly pushing to create lighter, more efficient innovations. But how do you sell something that’s an afterthought for even the most ardent adventurers? By highlighting their “ambition.” For them, the goal is simple—go farther, longer, faster.
For the launch of Jetboil’s Stash, my team and I strategically centered our campaign on the ultralight, compact features of the cookware system. After all, weight and portability make all the difference if you’re trying to summit the mountain today instead of tomorrow.
Role: Senior Designer Agency: Gorilla Group CD: Joe Erfle
