Cupcake // Lollapalooza
Lollapalooza is one of the biggest music festivals in the world, drawing fans of all genres from all over the world. So, when you get an opportunity to showcase your products at Lolla, you better do it right. That’s why Cupcake Vineyards approached my team at McGarry Bowen.
Because Lolla is such an interactive experience, I wanted the Cupcake booth to stand out visually and experientially. Bright colors and ornate designs immediately captured passersby attention. Photo opps engaged visitors. And carefully branded collateral such as shirts and tote bags brought music lovers coming back for more. Oh, and the free wine helped too.
Agency: McGarryBowen Role: Senior Designer
