If you happen to find yourself in Chicago, be sure to check out Midtown Athletic Club. It’s a beautiful gym. A premier spa. A world-class restaurant. In short, it’s the place to be. I know this because I’m a member.
Not to gloat, but I’ve been dubbed the “Mayor of Midtown,” and my newfound fame caught the attention of ownership. They asked me to employ my design skills and strategic thinking to promote the gym via print and digital channels. I believe my work has done wonders in generating interest in Midtown’s new classes and amenities. In fact, the gym is now so crowded I can barely get a workout in no matter the time of day. Perhaps I’m a victim of my own success.
Role: Creative Director/Design